Work samples

Content, copywriting, and creative direction

Case Study: The Camp TC for AskNicely

Two versions of a case study proving AskNicely business value

Website Refresh:

New messaging for homepage and core product page

Website Relaunch:

Complete redesign and rebuilding of all content on

Case Study: Blinkist for Monte Carlo

Long-form customer story highlighting the business impact of Monte Carlo

Ebook: SheerID's Identity Marketing for Publishers

Research-driven ebook explaining how SheerID helps publishers reach new customers

Print Magazine: Next for Vacasa

Print magazine distributed to targeted acquisition partners

Website Launch:

Website content and messaging for machine-learning startup

Customer Onboarding: Vacasa

New customer onboarding and education program

Sales Collateral: Vacasa

Strategic launch of journey-based sales collateral

SEO Content: Serene Dreams

Created SEO-driven content to achieve #1 ranking for targeted keywords

Case Study: Ivory Group for AskNicely

Long-form customer story highlighting positive impact of AskNicely

Case Study: Zappos for Edrans

Case study highlighting the positive impact of tech consultancy Edrans

Blog: ZoomCare's "Flu, Cold, or Covid?"

Scientifically sound yet reader-friendly blog post on COVID-19 symptoms