New customer onboarding and education program
As in-house Director of Brand Experience, I led a cross-functional initiative to improve the onboarding experience and education for new homeowner customers.
The goal of the Owner Library was to deliver a self-serve collection of easily navigable, easy-to-update content to new homeowners.
For example, this help article provides a comprehensive yet digestible overview of Vacasa's linen furnishing and replacement program.
Narrative research report for Costanoa Ventures based on survey findings from founders building AI-native startups.
Research-backed report for healthcare tech company Tebra on the causes, costs, and solutions for patient no-shows.
End-to-end case study creation for fintech startup Topkey