New customer onboarding and education program
As in-house Director of Brand Experience, I led a cross-functional initiative to improve the onboarding experience and education for new homeowner customers.
The goal of the Owner Library was to deliver a self-serve collection of easily navigable, easy-to-update content to new homeowners.
For example, this help article provides a comprehensive yet digestible overview of Vacasa's linen furnishing and replacement program.
Research-driven ebook explaining how SheerID helps publishers reach new customers
Long-form customer story highlighting the business impact of Monte Carlo
Scientifically sound yet reader-friendly blog post on COVID-19 symptoms