Two versions of a case study proving AskNicely business value
As in-house content strategist and copywriter at AskNicely, I needed to produce a relevant customer story to build brand awareness and resonate with our new ideal customer profile: multi-location B2C businesses.
This case study was our showpiece content for an international franchise conference, promoted across social media, and played a key role in helping my team blow our Q1 demand gen goals out of the water.
The short-form case study was a double-sided, print-ready PDF, highlighting key takeaways and quotes from the longer narrative study.
For digital promotion, we published the full customer story on the AskNicely blog, highlighting several ways the AskNicely product had helped The Camp improve their customer service delivery.
Research-driven ebook explaining how SheerID helps publishers reach new customers
Long-form customer story highlighting the business impact of Monte Carlo
Scientifically sound yet reader-friendly blog post on COVID-19 symptoms