Website Refresh:

New messaging for homepage and core product page

Tools Used:
My Role:
Content Strategist, Copywriter
Visit Project:


As in-house Senior Content Strategist, I partnered with our Product Design team to help AskNicely transition from an Engineering-owned proprietary website to a Marketing-owned CMS website.

  • Copywriting for refreshed homepage and core product page
  • Project management
  • Content architecture
  • SEO evaluation and recommendations


During my time at AskNicely, the company reframed its vision from strictly NPS software to a customer experience platform tailored for multi-location, B2C businesses. This new homepage was designed to solve the challenge of addressing our new target audience, while not alienating the longtime audience that simply wanted NPS software. I worked with our CEO to define and articulate the key value propositions for both audiences, reflected in the content I created for this page. Homepage

Customer Feedback page

This page was intended to capture buyers from the aforementioned longtime audience and articulate key differentiators from other NPS providers: a better survey experience that leads to timely action, not just endless analysis. I partnered with our CEO to define those differentiators and wrote the content on this page. Customer Feedback product page

Latest Works

Ebook: SheerID's Identity Marketing for Publishers

Research-driven ebook explaining how SheerID helps publishers reach new customers

Case Study: Blinkist for Monte Carlo

Long-form customer story highlighting the business impact of Monte Carlo

Blog: ZoomCare's "Flu, Cold, or Covid?"

Scientifically sound yet reader-friendly blog post on COVID-19 symptoms