Webflow's first-ever whitepaper, targeting new enterprise prospects.
As website platform Webflow began to shift upmarket and target enterprise clients, their marketing team needed to develop valuable assets to support a longer sales cycle and address specific objections raised by larger buying committees. The content team tapped me to help develop their first-ever whitepaper: How to supercharge your website with a scalable CMS. Across multiple rounds of strategy, outlining, writing, and revisions, we created an anchor asset for their new enterprise motion.
Narrative research report for Costanoa Ventures based on survey findings from founders building AI-native startups.
Research-backed report for healthcare tech company Tebra on the causes, costs, and solutions for patient no-shows.
End-to-end case study creation for fintech startup Topkey