Webflow's first-ever whitepaper, targeting new enterprise prospects.
As website platform Webflow began to shift upmarket and target enterprise clients, their marketing team needed to develop valuable assets to support a longer sales cycle and address specific objections raised by larger buying committees. The content team tapped me to help develop their first-ever whitepaper: How to supercharge your website with a scalable CMS. Across multiple rounds of strategy, outlining, writing, and revisions, we created an anchor asset for their new enterprise motion.
End-to-end case study creation for fintech startup Topkey
Key takeaways from a Webflow Conf presentation on improving website performance.
I partnered with a startup founder to develop this thought leadership article in the data science and AI space.