Strategic launch of journey-based sales collateral
As in-house Director of Brand Experience, I partnered with Marketing and Sales to create a curated library of collateral for our inbound and field sales teams.
With a complex sales organization of 100+ SDRs and BDRs, located both at the corporate headquarters as well as distributed around the country, presenting the new sales collateral in a clean, easy-to-digest manner was key to success. This Google microsite was the "source of truth" for sales collateral, and I wrote copy to help Sales team members identify the right collateral to share with the right prospect at the right time.
As part of the sales collateral overhaul, the Marketing team created a series of three e-books to provide more information about Vacasa services to potential homeowners. In my role as Director of Brand Experience, I provided editorial and creative direction, working with our in-house copywriter and graphic designer to deliver elevated messaging and appealing visuals.
Research-driven ebook explaining how SheerID helps publishers reach new customers
Long-form customer story highlighting the business impact of Monte Carlo
Scientifically sound yet reader-friendly blog post on COVID-19 symptoms